In the News
November 13, 2012 –
Empire Life Employees Believe In United Way And Raise $285,029
United Way Campaign co-chairs Luke Woolliscroft and Sheila Karras at the Empire Life Insurance Company (Empire Life) say it’s easy to believe that the company has once again exceeded their fundraising goal, raising a grand total of $285,029 for United Ways across the country. Of that amount, $221,826.70 will go to the Kingston Frontenac Lennox and Addington (KFL&A) United Way.
“Year after year we’ve met or exceeded our goal, so we knew we could count on our incredible employees and retirees to take our slogan of “I Believe” to heart and give generously to this year’s campaign,” said Sheila.
Empire Life has a long tradition of supporting United Way, donating more than $1 million in the last four years. The company matches every dollar pledged by individual employees and retirees.
This year, the company’s campaign introduced a new element, an employee canvass to increase pledge participation. “We thank everyone for their enthusiasm, support and generosity,” added Luke. “Not only did we raise an astounding $15,000 over our goal, we saw our pledge participation go up by 10 percentage points this year!”
Funds were also raised through events like the annual community garage sale in Kingston, a silent auction, 50/50 draws, bake sales and breakfast events at Empire Life offices across the country.
(Left to right: Empire Life campaign co-chairs Sheila Karras and Luke Woolliscroft)
About Empire Life
A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company’s vision is to be the leading, independently owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch.
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Contacts:
Mary Crawford
Senior Communications Specialist, Corporate Communications, Empire Life
613 548-1890, ext. 3422
mary.crawford@empire.ca
Bhavana Varma
President & CEO
United Way KFL&A
613-542-2674 ext. 2
bvarma@unitedwaykfla.ca
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