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We’re in This Together

Since 1941, our United Way changes lives locally by bringing together business, labour, individuals, government, and funders. United Way raises funds and finds resources to meet immediate needs through funded programs and to address root causes of issues that impact all of us.  We recognize that we, as a community, continue to face complex social challenges. To address these challenges United Way researches social trends and works with partners to tackle these complex issues.

United Way Mission

To build and strengthen our community by bringing people and resources together to facilitate change.

United Way Vision

We see a future where people are self-sufficient in a community where individuals live with hope, dignity and a sense of belonging.

United Way Values

We will be known as an organization that:

  • Operates with integrity, transparency and accountability to the highest ethical standards to ensure public trust
  • Provides leadership in driving social change, partnerships and collaborative innovation
  • Respects community wisdom by considering diverse viewpoints
  • Harnesses and engages the talents and resources in our community to enhance a philanthropic culture
  • Promotes volunteerism through creating awareness and engagement

Strategic Direction 2018-20

Strategic Direction Pillars.PDF

Effective, Efficient and Accountable

In 2016, our fundraising and administration costs were less than 15%, well below the CRA-recommended 35%.

Learn more

Investing in the Community

All funding is disbursed to programs and services that fit within United Way’s three Community Impact Areas:

(1) Helping Kids Be All They Can Be

(2) Building Strong and Healthy Communities

(3) Moving People From Poverty to Possibility

Community volunteers and professional staff ensure accountability through a thoughtful review process. Agencies submit applications and volunteers make funding recommendations to the United Way Board of Directors. They ensure that community resources are well invested, avoiding duplication and redundancy. United Way offers supports to agencies through technical support and workshops that provide professional development, leadership development and board governance.

Community Investment Strategy

2017 Community Investment Strategy

This process ensures accountability and supports strong service networks to help people when they need it most. United Way collaborates with frontline agencies, government funders and people with lived experience, identifying gaps, challenges and opportunities, facilitating coordination of services to avoid duplication.

Our United Way endorses and adopts The Donor Bill of Rights as set forth by the Association of Fundraising Professionals.

Annual Registered Charity Disclosure & CEO Salary

Our latest Canada Revenue Agency annual T3010 registered charity disclosure is available here.

The Compensation Committee periodically benchmarks the CEO’s salary with United Ways of similar size and with similar Canadian not-for-profit organizations. We regularly review the compensation levels of our staff to ensure they are within reasonable rates for the level of skill, knowledge and experience required for the role. Further information is available here.

Compensation levels of the 10 highest paid staff are available at the CRA website, under Charities Listings.