Pink Shirt Day

Kindness Unites us

This year, Pink Shirt Day is February 24, 2021. This day encourages everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying.

Now a movement celebrated across the globe, Pink Shirt Day has humble beginnings. Inspired by an act of kindness in small-town Nova Scotia, now the day brings awareness and raises funds for anti-bullying programs.

This Pink Shirt Day, the focus is on working together and treating others with dignity and respect. The COVID-19 pandemic has affected us all and shown the importance of helping one another and advocating for those who need it.

Last year, United Way KFL&A created a Pink Shirt to help spread this message. It is not a fundraiser, rather a way to increase awareness about the importance of being kind.  For $15 you can purchase a “Kindness Unites Us” shirt and show your support.

And don’t forget to share photos of yourself and your coworkers on social media on February 24th to show your support for #pinkshirtday. You can also tag United Way KFL&A and we’d be happy to share and further spread the message of kindness.

Pink Shirt Materials:
Pink Shirt Day Zoom Background

Pink Shirt Day Facebook/Instagram Post
Pink Shirt Day Twitter Post

You can also support the Kingston Boys and Girls Club through their Pink Shirt Day campaign by visiting