This year, Pink Shirt Day is February 24, 2021. This day encourages everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying.

Now a movement celebrated across the globe, Pink Shirt Day has humble beginnings. Inspired by an act of kindness in small-town Nova Scotia, now the day brings awareness and raises funds for anti-bullying programs.

This Pink Shirt Day, the focus is on working together and treating others with dignity and respect. The COVID-19 pandemic has affected us all and shown the importance of helping one another and advocating for those who need it.

Last year, United Way KFL&A created a Pink Shirt to help spread this message. It is not a fundraiser, rather a way to increase awareness about the importance of being kind.  For $15 you can purchase a “Kindness Unites Us” shirt and show your support.