FOR IMMEDIATE RELEASE:
United Way Initiatives acknowledge mental health needs of children and youth during the pandemic
Virtual Success by 6 and Quarenteens images provide resources for kids, youth, families and caregivers during challenging times
Kingston, ON (April 13, 2021) – COVID-19 has been challenging for everyone including kids and youth. In consultation with KFL&A Public Health, local School boards and the Queen’s University Psychology clinic, United Way of Kingston, Frontenac, Lennox and Addington learned that just like all of us, kids are struggling with their mental health and well-being too.
In an effort to raise awareness and offer resources for parents, caregivers and young people in the community, United Way KFL&A has shifted traditional Success by 6 programming in 2021 and added on Quaranteens resources to help during these challenging times.
“The pandemic has created a huge burden for our children, youth, and their parents,” explained Karen Fleming, Executive Director of the Maltby Centre in Kingston. “Stress, anxiety, depression, and trauma is a result of carrying this burden and we are seeing this in our clients and client volume increase at Maltby Centre. Please reach out for support. You are not alone.”
With the help of BM Dodo deisgns’ Jen Cameron, a series of images and animations were created to help point children, youth, parents and caregivers to activity suggestions and resources. These tools have been posted to social media and include everything from gardening, to playing games at home, to virtual interaction suggestions and resources for mental health support and assistance during the pandemic.
“In the absence of in person events and activities, people are encouraged to take the time, make the moments matter with their young children and youth,” said Bhavana Varma, President and CEO, United Way KFL&A. “We recognize this past year has been tough for everyone and, in consultation with local partners, wanted to bring attention to resources and activities that can help. We hope this engagement and awareness of where to turn for help will encourage families and youth to reach out for support.”
About United Way KFL&A
United Way works with individuals, organizations and key partners to build and strengthen our community bringing people and resources together to facilitate change. Our vision is a future where people are self-sufficient in a community where individuals live with hope, dignity and a sense of belonging. United Way funds programs that meet immediate needs and address the root causes of local issues. Stay up to date by following our social media channels – Facebook, Twitter, Instagram and LinkedIn or visiting www.unitedwaykfla.ca
Mandy Pasch, Manager, Marketing and Communications
United Way KFL&A