News Release

Matching grant from RDR Wealth Management encourages donors to give to United Way KFL&A COVID-19 Response Fund
Donations will be matched up to a maximum amount, doubling impact in local community

Kingston, ON (April 9, 2021) – United Way of Kingston, Frontenac, Lennox and Addington is excited to announce a generous matching grant from Ray and Paul Di Rinaldo and the team at RDR Wealth Management. The grant will apply to donations made to the United Way KFL&A COVID-19 Response Fund up to a maximum amount.  The fund was established in March 2020 to address increased needs due to the pandemic.

RDR Wealth Management supported the fund when it first launched last year and as the impact of the pandemic continues, they wanted to help the community again.

“RDR Wealth Management is pleased to partner with the United Way on this important fundraising initiative. We continue to live in difficult times and the needs of our community continue to increase,” said Paul Di Rinaldo, President and CEO of RDR Wealth Management. “We wanted to do something to inspire others to give and it made the most sense to work with the United Way to maximize our impact in the local community.”

Funds donated to the response fund allow United Way to continue investing funds where they are needed most and to work with agencies to ensure they can serve all residents, especially the most vulnerable.

“We know there is still a great need in our community. In conversations with agencies, we have learned that some are seeing a significant increase in first time clients – people who have never accessed these services before,” said Bhavana Varma, President & CEO, United Way KFL&A. “This donation from RDR Wealth Management will help our agencies continue to address these needs. We are grateful for their support and hope that the matching grant inspires others to give if they can.”  

Last year, United Way of Kingston, Frontenac, Lennox and Addington helped 76,000 people in the region through 70 local agencies and more than 220 programs.

Thanks to donations to the response fund in 2020, for example, 6,000 individuals were helped with meal delivery and healthy food box programs; 676 individuals received support through technology assistance and 1,105 individuals received counselling support through virtual sessions.

For more information about the COVID-19 Response Fund and to donate visit  

About United Way KFL&A
United Way works with individuals, organizations and key partners to build and strengthen our community bringing people and resources together to facilitate change. Our vision is a future where people are self-sufficient in a community where individuals live with hope, dignity and a sense of belonging. United Way funds programs that meet immediate needs and address the root causes of local issues. Stay up to date by following our social media channels – FacebookTwitterInstagram and LinkedIn or visiting  


Media Contact:
Mandy Pasch, Manager, Marketing and Communications
United Way KFL&A